ABOUT
Bio and Approach,
Skills, Experience,
and Concentration

Areas of Concentration

​

Design Concept

Unlike brand development, which shapes the overall corporate image and its style of communication, design concept development is typically applied for exclusive, standalone projects within an established brand. While still complying with existing brand guidelines, this task remains independent of routine, day-to-day operations.

Projects related to this category vary in scope and are frequently tied to corporate leadership and high-priority initiatives sponsored by the Executive Board. Consequently, they often require specialized skills and can incorporate strategic, cultural, or art-based themes.

​

Design Consulting

Design consulting focuses on corporate divisions dealing with high volumes of information, complex programs, and intricate processes. It primarily serves strategic ventures, such as R&D initiatives and academic work, organizational change projects, and corporate communications. By fostering sustainable knowledge exchange and communication, design consulting drives corporate progress.

To achieve a targeted reduction and precise pooling of information, design consulting focuses on core messaging. These measures aim to facilitate content processing through prioritization and restructuring, create an intelligible storyline, and translate text into information graphics and key images. Depending on the venture’s strategic importance, it can be beneficial to develop an exclusive visual language that is specifically customized for the venture’s needs and which still strictly builds upon a predefined brand framework.

Design consulting consists of well-thought-out editorial content generation involving information design expertise and distinct brand knowledge. Furthermore, it includes process support and upskilling activities like project sparring and brand maintenance training.

In this context, upskilling measures pursue the goal of raising awareness regarding the impact of precise information transfer and, simultaneously, impart the importance of keeping in line with a corporation’s brand guidelines to ensure a project’s professionalism and credibility.

Ideally, upskilling measures are applied over the course of an ongoing project, thereby enhancing comprehension and responsibility for the project in practical operation (scenario-based learning).

​

Brand Development

Developing a brand means making a specific venture, business, or project tangible and fully comprehensible to its target audience across all touchpoints. Therefore, any brand development—regardless of its scope—extends much further than simply creating a visual presence. It is an intense and, depending on its mission and vision, sometimes long-term evolutionary process. Whether it is for a startup, a corporate entity, or an internal project within an existing brand, the crucial part of brand development always happens beneath the surface and before visual creativity begins.

Similar to design consulting, effective brand development relies on well-grounded analysis, valid research, and structured conceptual work to generate a convincing overall concept. The more defined a brand’s purpose, the clearer its benefits and the higher its lasting impact. A brand must be able to deliver on the promises its (visual) language communicates.

Moreover, when strongly interwoven with an organization’s corporate identity, brand development forms a core module of business strategy and the necessary framework that enables future entrepreneurial initiatives.

As a basic principle, a brand must be built with strategic foresight, and constantly managed and maintained to ensure consistent quality both in the market and internally. It must be solid and coherent and, at the same time, flexible enough to navigate unforeseen scenarios with confidence.