Gabriele
Gutwirth
Communication
Design
Design Concept
Design Consulting
Brand Development
CORPORATIONS
Selected Projects
ZEISS, MAN Group
and AUDI AG
ZEISS Industrial Quality & Research
Commissioned Artwork
Art Writing
ZEISS
Commissioned Artwork for A Precise Ink Drawing and Art Writing (German):
‘Seeing Beyond’ (2025),
Ink on Paper,
50 cm x 50 cm
(19 ¾" x 19 ¾")
Presentation Within The ZEISS Corporate Design,
Headline Texts Derived from Artistic Statement
Design Variants
Presentation Within The ZEISS Corporate Design,
Headline Texts Derived from Artistic Statement
MAN Group & MAN Subsidiaries
Brand Extension
Design Consulting
MAN GROUP
Brand Concept for An Event Tool Box:
Information and Presentation Design,
Master Templates and Guidelines
Brand Extension
Packaging Design
MAN PRIMESERV
Design Concept
Interior Branding
MAN PRIMESERV
Design of The MAN PrimeServ Lobby and Hallway:
Digital Visualization and Branding
Design Concept
Interior Branding
MAN DIESEL
Design of Visual Imagery and Branding Components
for The Lobby of The Diesel Tower:
Reception Area and Large-format Backlit Wall Panels
Employer Branding
MAN GROUP
Development of The Employer Branding Campaign ‘Personalities Wanted.’
Execution of ‘Personalities Wanted.’:
Photo Shoots and Interviews,
Editorial Design and Writing for
Communication Channels Such As Brochures, Online Platforms, HR Expos, and Job Ads
Execution Example of ‘Personalities Wanted.’
Design Concept
MAN DIESEL
Development of Calendar Design ‘Powering The World’
Event Communication
MAN GROUP
Design Concept for MAN’s Anniversary Publication ‘250 Years MAN’
Design Execution of Publication ‘250 Years MAN’:
Editorial Design (Cover)
Design Execution of Publication ‘250 Years MAN’:
Editorial Design (Page Examples)
Brand Development
Event Communication
MAN DIESEL
Brand Concept for The Anniversary ‘150 Years Rudolf Diesel’:
Corporate Design,
Exhibition and Exterior Branding,
Exhibition Catalogue,
Exhibition Communication
AUDI AG & Audi Academy
Employer Branding
AUDI AG
FOR AUDI PARTNERS
Development of The Employer Branding Campaign ‘Wir sind Audi.’
Examples of Campaign Execution:
Portable Expo Booth,
Audi Online Communication
Examples of Campaign Execution:
Editorial Design and Writing for Print Media
Examples of Campaign Execution:
Key Visual Design
‘Career Opportunities at Audi Partners’,
Car Branding
Design Concept
AUDI AG
Internal Communication Such As
‘Audi Q Management’ (Editorial Design)
Design Concept
Marketing Consulting
AUDI ACADEMY
Partner Communication for ‘Audi Service Development’ (Inhouse-Trainings Audi Partners)
Consulting at Audi Partners of The Module
‘Service Market Development‘
[‘Audi Service Marktbearbeitung‘]
Including Communication Design Support
Brand Concept for MAN PrimeServ Spare Parts Packaging:
Packaging Design,
Development of Design Guidelines